Program evaluation core technology involves which of the following?

Program evaluation core technology involves which of the following?

• A. Developing external marketing campaigns for consumer products
• B. Evaluation of the effects of EA services on work organizations and individual job performance
• C. Hiring new EAP staff
• D. Assessing workplace safety procedures

Answer: (B)

Program evaluation in this context focuses on whether EA services affect work organizations and how individuals perform on the job. It involves defining measurable outcomes, collecting data before and after services, and analyzing whether observed changes are linked to the EA interventions. This helps show value, justify the program, and guide improvements. The other activities aren’t about evaluating the impact of EA services: marketing campaigns promote products, hiring new staff is a staffing task, and assessing workplace safety procedures concerns safety programs rather than measuring EA outcomes on performance.

Program evaluation in this context focuses on whether EA services affect work organizations and how individuals perform on the job. It involves defining measurable outcomes, collecting data before and after services, and analyzing whether observed changes are linked to the EA interventions. This helps show value, justify the program, and guide improvements. The other activities aren’t about evaluating the impact of EA services: marketing campaigns promote products, hiring new staff is a staffing task, and assessing workplace safety procedures concerns safety programs rather than measuring EA outcomes on performance.